Stadsbrouwerij Eindhoven

30/06/2016

The story of Stadsbrouwerij Eindhoven begins with beer lover David Hendrich. He wrote a book about his quest to find the oldest beer recipe in the city of Eindhoven - which he never found by the way - and gave lectures about his journey. He always concluded his lecture with these words: “Wouldn’t it be great if there was a city brewery in Eindhoven again?” As it turns out 3 years later, he wasn’t the only beer passionate with this dream. With the help of a few enthusiastic beer lovers and the support of about 40 investors, he managed to make his dream come true. Today, Stadsbrouwerij Eindhoven has been brewing for 12 months, they have developed 17 beers and the tasting room is open for 8 months now.

Stadsbrouwerij Eindhoven sits in the centre of the city, next to the river Dommel. The brewery and the tasting room are located in the old Schellens factory, where they used to make fabric for the KLM airplane seats. A well-known location in Eindhoven with lots of history. Just about everything in Stadsbrouwerij Eindhoven reminds you of the rich industrial history of the city. For example, there is a Philip light bulb included in the logo of the Watt beers and one of their beers is a tribute to the old brewery De Haas.

Tunify spoke with Youri Doreleijers, responsible for the exploitation of the 100 Watt tasting room of Brouwerij Eindhoven. “Our visitors can enjoy a local craft beer in a laid-back environment, in the tasting room or on our beautiful sun terrace,” says Youri. It is however not easy to define who these visitors are exactly. “In Eindhoven, you find an alternative crowd thanks to the many students, but equally their grandparents come and visit the brewery. Additionally you’ll find quite a few foreign expats here. Our audience is very diverse."

Fortunately, the importance of music is much easier to describe: “Tunify makes our guests experience the beer better,” tells Youri. Just like their beers, the experience at Stadsbrouwerij Eindhoven has its own special recipe. “The experience is composed of 4 elements: 1/4 our craft beer, 1/4 the industrial character of the building, 1/4 the renowned Eindhoven hospitality and 1/4 the right music. This creates a unique attraction to both young and old."

“The music channels with mood music are excellent for our 100 Watt tasting room. The carefully programmed music channels are the ideal solution for me, because I don’t know any song by name,” says Youri with a smile. “Also, the many search features work incredibly well. With the nice crossfade and all the other features, Tunify really is the perfect product for us."

“Tunify was recommended to me by several colleagues in the hospitality business. It’s now clear to me why,” says Youri. “It strikes me that Tunify always keeps developing their product. The competition has a lot of limitations, including the limited number of songs available. With Tunify, you simply get more value for your money. And it’s a plug and play solution with our own laptop, so it’s also much easier to get started."

Are you thirsty from reading and do you want to taste the unique atmosphere and the beers? Then take a look at the Stadsbrouwerij Eindhoven website, you’ll find all the necessary information to plan your visit.



 

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