Last but not least, Roger suggests to not only focus on clothes in the store, but also on experience and lifestyle. In this way people are attracted to shop in the store. "Some retailers already do this with a corner where the men can drink something while the ladies shop." Music also plays a major role in the experience. “As a distributor, we also use Tunify in our own showroom. We adapt the music to the customer with whom we have an appointment. If it's a young boutique, we'll choose more dynamic music. If it's a boutique for a older or chiquer audience, we'll also translate that into the music. Tunify is perfect for this and knows what is needed in every situation. The music is offered in the Fashion & Style category in the form of music channels with names like Casual, Jeans, Haute Couture, etc. I also love that in Tunify the music is adapted to the time of day. For example, you'll hear other music in the morning than at closing time or in the afternoon. That's very important.”
With these useful tips, you’re sure to lift your fashion store to the next level! If you would like to find out more about ARC and DL1961, you can visit www.dl1961.com. The Tunify music service can be tried for free. Go to www.tunify.com to register for a 7-day trial.