State of the art headquarters in Beringen
A milestone in the company’s development is reached in 2014. That year, it moves to a brand new building in Beringen, Limburg. On the ground floor, a large showroom welcomes customers and showcases all the products. One floor up, those same customers walk into the BergHOFF Experience Center, an event space with an open kitchen for cooking demonstrations.
About once a month, BergHOFF Belgium invites a top chef who prepares a four-course dinner for a number of clients. These networking events are part of the company’s strategy to know its customers really well and to work together as true partners. For example, BergHOFF develops custom point-of-sale materials and even tailored products for and with its clients.
Pleasant shopping environment
When the new building was finished, Tunify made its entrance at BergHOFF. Hilde: “In our previous building, we actually did not play any music at all. That changed as soon as we stumbled upon Tunify. We are often helping our customers to improve the shopping experience in their stores. So it only makes sense to also create a pleasant shopping environment ourselves, right?”
“The use of Tunify also avoids that the personal taste of employees takes over”, Hilde explains. “One person might like commercial hits, while someone else prefers alternative music, but everyone here knows that we only play music from the category ‘Eat & Drink’ in Tunify.”