Personalised music as well
Tunify fits right in with Snap Fitness Meerhout's focus on personalisation. Music is vital to motivate athletes to push their limits. “Last summer, during the World Cup Football, I switched on the TV for an important game”, says Dimi. “You would think that doing sports and watching sports go hand in hand, but our customers immediately came to ask where the music had gone.”
Snap Fitness Meerhout recently exchanged its previous music partner for Tunify. Tunify’s music agenda’s made the difference, together with the possibility to load Spotify playlists. The fitness area in Meerhout is now playing an agenda that combines Tunify’s mood channels with Spotify’s playlists. “It’s the best of both worlds”, Dimi says. “We can play existing playlists while bringing in new songs through the channels. That is good news for people who hit the gym as often as 5 times a week.”
“Our current agenda was created to match with our customers at any time of day”, Dimi continues. “On Tuesday mornings, we have a lot of older people coming in. For them, we play music with a beat from the 70s and the 80s. On Friday nights, we see a lot of young people doing strength training. Our music then shifts to house and techno. The fun thing is, clients really come and tell us when they like the music here.”
Snap Meerhout’s timeless classics
We talk to Dimi right before Christmas. Until then, the gym’s music agenda played non-stop. But every winter, Snap Fitness Meerhout creates its own list of timeless classics. All customers can write down their 3 favourite songs. The result is a hit list that is played from Christmas to New Year’s Eve. “Thanks for mentioning this”, responds Dimi. “I should start creating that playlist right away.”
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