Saïd Ajouaau, owner of menswear store Strellson Haarlem, has already 28 years of experience in the fashion business. 5 years ago he started his own clothing store. Back in 2015 - as it goes with the best opportunities: not planned at all - he got the opportunity to open the first store for Strellson in the Benelux. And he didn’t hesitate for one single moment.
The Strellson brand was created more than 30 years ago, but until recently it was relatively unknown in the Benelux region. It is however Switzerland’s largest menswear brand. Strellson was founded by the former Hugo Boss owners Jochen and Uwe Holy. Today, Strellson focusses on men aged between 25 and 40 years old with a collection of affordable and high quality business and casual fashion. After opening new stores in Munich, Shanghai, Minsk, Hong Kong, Gdansk and Mexico City, it was high time to conquer the Netherlands with the opening of Strellson Haarlem in 2015.
Saïd explains at bit more the idea behind the Strellson collection. “Strellson is a mixture of various styles. As you see, it can be very smart, but tough at the same time. In the past, Strellson offered separate premium and sports wear clothing lines. Now these clothing lines are turned into one with a focus right in the middle of both lines. This means the Strellson profile is not strictly business or tough, it’s the real smart casual."