The Liège waffle is famous around the world. And since 1987, Belgaufre has been a producer of the dough for this delicious sugar waffle. At the end of the 1990s, the Desobry family wanted to experiment. For 2 years, they tinkered with a new, dry dough with a low fat content. It became the foundation for their hearty waffles.
Today, you visit the Waffle Factory not so much for a sweet snack as for a full meal. Especially around lunchtime, when the business is running at full steam, all thanks to waffles that are quick and easy, whether you eat them on site or take them away. 9 recipes are available. Whether you like fish, chicken or goat cheese, there will always be a lunch waffle according to your taste.
First business of their own
Most Waffle Factory restaurants are found in France. But they have also spread as far as the United Arab Emirates and Qatar. Belgium is home to five, after Olivier Robinet became the proud owner of a Waffle Factory in Liège a few months ago. He believes deeply in the innovative product and in the chain’s growth story.
Olivier: ‘I used to work for companies like Quick and Lunch Garden, but now, for the first time, I’ve taken the big step of being in charge of the business myself. My first challenge, is of course, making the business succeed. The people in Liège still need to adjust to this new concept. But at the same time, I dream of setting up a second restaurant. In Liège, I now have help from 4 part-time employees and 2 job students. The concept is so well put together that it’s easy to manage.’