Install interactive screens
The retail sector is experimenting extensively with interactive displays. This ranges from touchscreens on which you can view the catalogue to digital mirrors that allow you to try on clothes virtually. You can also use an interactive screen to make personal recommendations based on your customer’s profile.
The result? Your screen acts as an extra salesperson, your customer has a more enjoyable shopping experience, AND you sell more. According to a study by McKinsey & Company, 83% of customers are asking for a more personalised shopping experience, which would lead to a sales increase of as much as 20 to 30%.
Stream music that adapts to circumstances
The mood in your shop depends largely on the music played there. But not every song is equally suitable in every location or at every moment. Professional streaming services like Tunify use smart algorithms to automatically select music for your shop. And you can easily respond to different situations, such as the first sunny day of the year or the weekly visit of a group of regular customers.
This way, you hardly have to put time into choosing the music, it’s more pleasant for your colleagues to work and, most importantly, your customers will get in the right mood, stick around longer and spend more money! Read more about the ideal music experience in your business.
Get additional insights thanks to sensors
More and more technology is available to better understand how customers behave in your shop. For example, sensors that count how often a product is handled by your visitors. Or Wi-Fi tracking that maps the walking patterns in your business. Such information helps you adjust your shop design.
Want to go a step further? Then combine sensors with the music experience from the previous tip. Wouldn’t it be a good idea to automatically adjust the music as soon as it gets busier in your shop?
Welcome your customers in webinars too
You can also welcome and persuade customers outside opening hours. Try organising a webinar for (potential) customers. This enables you to launch a new product so that webinar participants visit your shop more quickly. Or share some tips to make the best use of your products. That way, you strengthen the bond with existing customers, and they will think of you again sooner.
MediaMarkt and others have understood this well. As an electrical appliances retailer, they have organised hundreds of webinars over the past year. During these sessions, customers learn how to make the best use of purchases such as a new camera or coffee machine. There’s no better way to increase customer loyalty!
This certainly doesn’t have to be complex. Tools such as WebinarGeek help you every step of the way: from sending out the invitations to publishing the recording. This is followed by more marketing opportunities. For example, send each participant an e-mail with a unique promotional code.
What’s next?
Ask yourself which of the four tips above has the most potential for you. Start with that before switching to the next tool.
As a music company, we most often come into contact with clients who automate their music experience first. This is no coincidence: music is one of the cheapest, fastest and most effective ways to improve customer experience. Thanks to pre-programmed streams, you’ll create the right mood for your shop in just a few clicks. Give it a try (for free)!
