Looking for ways to increase your sales? As a company, you are likely to focus on the optimization of your price, positioning or offer. But did you ever consider harnessing the power of music? Scientists agree that there is a connection between the music you play in your business and the shopping behaviour of your customers.
Music Is a Part of Your Brand
We can all agree that the music you play is part of your brand experience. A restaurant with classical music in the background, an elegant design and dimmed lighting is especially appealing to customers who love luxury. Contemporary pop music, on the other hand, is perfect for a clothing store looking to attract teenagers. But what we really want to know is: does the music you play in your business actually influence the way customers behave? Spoiler: the answer is "yes".
Increase in Sales Because of the Right Music
There is a clear connection between the music you play in your store and the way your customers behave. Slow music at a low volume makes visitors feel more relaxed. As a result, they will slow down their pace. This is a positive thing, because the longer customers stay in your store, the more money they spend. In a study by Ronald Milliman conducted in a grocery store, exposing visitors to slow-tempo music while shopping resulted in an average increase in sales of 38%.
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