The power of music in your business
Creating the right experience in your business is important; no one doubts that. But did you know that music plays an important role in this? Music has a strong influence on one’s emotions and, therefore, behaviour. That’s why it is one of the most effective ways of creating the desired atmosphere in your business.
The recipe for the ideal experience
What few people know is that the perfect music experience in your business is a combination of three elements.
To optimise the total experience in your company, it’s important to find a good balance between music that strengthens your brand, stimulates your customers and motivates your employees.
1. Strengthen your brand
When you set up your business, you thought long and hard about your brand. It may, for example, stand for luxury, adventure, class or conviviality. If your customers can hear that, they will feel it too. So choose music that suits your brand.
2. Put your customers in the right mood
With music, you can put customers in the optimal state of mind for dining, shopping, exercising or relaxing. The right atmosphere can encourage action or make visitors feel completely relaxed. Therefore, choose music that reflects the behaviour you want to encourage in your customers.
3. Motivate your team
Experience is not only important for your customers but also for your team. Positive and pleasant stimuli increase the productivity and well-being of your employees. Choose music that does not disturb them but motivates them.
Science at your fingertips
How do you put this knowledge into practice? This has been the subject of scientific research for many years. But don’t worry – you don’t have to study all the reports. We’ve already done that for you.
Tunify does the work for you
With Tunify, you can create an endless stream of perfectly tuned music for your concept, customers and employees in just a few clicks. Even if you don’t know much about music or have too little time. Tunify automatically plays songs to suit the desired experience. From ready-made music calendars for your type of business to personalisation options for mood, style, rhythm and year: Tunify has it all.
