The impact of music on your mood
Everyone knows that music affects your mood, but why is that? Different aspects of music (tempo, tone, harmony, timbre, structure, etc.) activate different areas of the brain. For example, a song can activate your motor cortex and make you move more. Or, for instance, a song can remind you of an important event, triggering an emotional reaction.
It’s great when music makes you happy or evokes positive memories. But what if customers or staff are stressed by your choice of music? There can be several reasons for that...
1. The music doesn’t match your customers’ taste
Taste in music is subjective. So try to match the music to your type of business as well as your clientele. Certain new music may not appeal to an older target group.
2. The music doesn’t suit the environment or activity
Music triggers stress if it is not adapted to what is happening in a room. For example, does your staff’s work require a lot of concentration? Then you can imagine some colleagues may get stressed by very energetic music.
The same applies to your customers. Songs with tempo changes usually change your customers’ mood when enjoying a stylish dinner.
How to choose the right music?
To tailor the music to your situation, ask some questions in advance. For example:
- What do I want my brand to convey?
- Who are my customers?
- What’s the season?
- etc.
The next step has become very easy, thanks to professional music services like Tunify. Knowledge about music? Not required. Clearing your schedule to compile hours-long playlists? That’s no longer needed. You’ll immediately find the right music for your type of business, your customers, and your staff with Tunify. And if you want, you can refine the playlists some more based on moods, styles, rhythms, eras, you name it!
Do you feel like giving it a go? Then read these three tips for choosing music that suits your business.
