The customer journey is becoming increasingly digital. People search for reviews online and make reservations with the click of a mouse. Customers become social media followers. Word-of-mouth publicity is being spread through tweets, hashtags and social media posts. Over 90% of Belgians use the internet every day, so the longer you wait to digitalize your business, the more potential buyers you are missing out on. In other words, the time to invest in your digital transformation is now. Resengo has some tips and tricks that will help you get started and further optimize your customer experience.
Is it time to digitalize your business?
Digitalization has become an indispensable part of business today. It simplifies and automates many repetitive and time-consuming tasks, leaving you more time to invest in your customer relationships. Running a business involves a lot of administrative and organizational work, which is all the more reason to start using a system that makes this part of your job easier. With a high-performance booking system, you will never lose track of your reservations or appointments again.
Make sure that the system you use processes everything in a way that is easy to manage. If all your online reservations are processed automatically, you have more time to personalize the service you provide to those making reservations by phone. When choosing an online reservation system, make sure that it offers you the possibility to also add reservations made by telephone or in person. This way, you can avoid those annoying double bookings.
Not yet convinced of the added value of digitalization? Then think about how much time you spend on creating invoices. Digitalization can help you with that, too. There are plenty of tools that simplify the billing process. And what's even more convenient is to use a system that combines invoicing with customer administration, communication and bookings.
A decent digital appointment and invoicing system takes that work off your hands. It allows you to take care of more important things – attending to your customers – while your digital dashboard works behind the scenes. In short, if you want to be able to evolve, compete and offer your customers the service you want to give them, the digitalization of your business should not be postponed much longer.
Making digitalization personal
As mentioned, automating and digitalizing specific tasks will help your business to get ahead. But it does not mean that you will lose your personal touch. Take, for example, a Customer Relationship Management (CRM) system. That is a tool that helps you to efficiently manage your customer data. Most CRM systems also allow you to send messages and emails to your customers. These digital tools can tell you a great deal about your customers; you can find out what their interests, wishes and habits are, and use that information to send out messages that are personal and relevant to them. The result? The recipient is more engaged and more likely to perform a desired action (such as making a reservation or purchase). And you can export the mailing list you need for this straight from your appointment system.
By managing your digital presence smoothly and in a structured way from within one personalized system, you ensure that your business is now online, indispensable, and in the hearts and minds of your (potential) customers.
