Tunify innovates: a better music experience with the help of VLAIO and KU Leuven

In recent years, Tunify has carried out many research projects in collaboration with various Flemish universities. Recently, Tunify joined KU Leuven in a project supported by VLAIO, the Flemish Agency for Innovation and Entrepreneurship.

To determine Music Identity

Tunify will automatically be able to recognize the specific characteristics of a business, such as the concept (e.g. business or trendy) and activities organized on site (e.g. brunch or theme evening). In addition, Tunify will look for the musical preferences of visitors who often visit a particular location. Based on this information, a music identity will be determined for each location, even for those that are not using Tunify. These insights also help to better serve customers with multiple locations.

Technology and music go hand in hand

Thanks to advanced techniques such, as “artificial intelligence” and “machine learning”, Tunify will gather and process a lot of useful information to create an optimal music experience. Partners in this project are KU Leuven’s research groups “Human-Computer Interaction" and "Declarative Languages and Artificial Intelligence”.

Beneficials for our Tunify user

The better the music is tuned to your unique situation, the more enjoyable the experience for your customers, guests or visitors will be. This research therefore makes it even easier for a Tunify user to play the right music in the right place.