‘Tunify sets the tone for our luxury guest experience’

Geert is the point of contact for the Beurs van Berlage Conference Centre’s sitewide audio-visual experience. That means the right basic ambience has got to be set in every room and hall, also before or after a show or event.

Exceeding the guest experience

One of the main reasons for the success of the iconic conference centre is its carefully curated customer experience. That’s why their team is constantly on the lookout for ways to exceed visitor expectations. ‘If I say “five-star hotel”, you instantly know what kind of ambience goes with that,’ says Geert. ’We aim to be the conference equivalent of this: a five-star conference centre – sophisticated and welcoming. And naturally, it entails a fantastic guest experience and a warm sense of luxury.’

The experience starts in the lobby

‘The tone is already set in the entrance area,’ Geert explains. This stately foyer welcomes visitors to the conference centre, while simultaneously providing them with access to the bistro, café, shop, the exhibition rooms, and offices that are also accommodated within the conference centre. ’As an entrance, the space needs to radiate a sense of warmth, serenity, and high-end professional luxury. And the best way to accomplish this is with music,’ according to Geert. That’s what launched his quest to find music solution providers for businesses. And that’s how the Beurs van Berlage became acquainted with Tunify.

Tunify Blue creates a welcoming atmosphere

The centre elected to go with the Tunify Blue subscription. ’Tunify Blue allows us to select a mood channel that automatically plays the right music. In our case, that means soft, relaxing classical,’ says Geert. ’The great thing is that we can just select a mood and not worry about anything else. So, you don’t need to spend ages compiling a playlist that you’ll be forced to listen to day in and day out. Tunify music is reliably varied within the selected ambience.’

Easy and versatile

Geert finds Tunify very user-friendly. Staff working the main entrance area use tablets to control the music. This means they can adjust the ambience to every event. For instance, they’ll select more light-hearted classical music for a gala dinner attended by a younger crowd. What was the decisive factor in the choice for Tunify? For Geert, it was the wide range of music genres and various subscription plans. What’s more, he liked the idea of the platform’s free trial period.

Positive visitor feedback

Geert also enters via the lobby every day. So, he occasionally gets to hear what people think about the music. Visitors mention how nice it is to be greeted by music when they enter, especially in the evening when there’s less life on the streets. It gives them a warm, welcoming feeling. ’Occasionally, someone will say: “Oh, that’s a nice song”, or “Hey, I heard that in my car yesterday”,’ says Geert. ‘That’s great, because it lets you know that you’ve created the right atmosphere.’

Experience it yourself

On the lookout for a unique location for your conference or event? If so, be sure to visit the Beurs van Berlage.