Tunify & The Bakery: This is what the modern bakery sounds like

The next level bakery

Leeuwarden, up in the Netherlands, could well become the newest foodie hotspot because, in addition to The Tosti Club, you’ll also find The Bakery, a modern urban bakery, there. Niels Hoekstra is the owner of both eateries. The Bakery is a bakery, breakfast spot, coffee corner, caterer, and interior design shop all in one. You can buy freshly made bread, cakes, ice cream, croissants, and pastries. But you can also order entire dishes like salads, high-tea packages, and hot sandwiches. Plus, in addition to all those goodies, you’ll also discover cute interior design items for your home.

The sound of trendy, warm, and cosy

“The whole place exudes cosiness. And visitors should not only be able to experience the sights and smells of that vibe, they should be able to hear it too,” says Niels. “The Bakery is trendy, warm, and inviting. From students and families stopping by for a cup of coffee to downtown shoppers, everyone feels at home here. This is partly because of the bohemian Scandinavian interior and the cheerful attitude of the staff, but also because of the relaxing tunes that, thanks to the Tunify app, play through the speakers. Music is very important for a concept like ours,” explains Niels. “It creates the vibe. Good music fills the space and makes it feel cosy.”

One click and Tunify does the rest

Fortunately, creating a musical identity doesn’t have to be difficult. Niels uses Tunify, a streaming service for business use, to select and automatically play the right songs. This allows you to choose different channels, based on your type of business and desired vibe, among other things. Number selection automatically takes into account your type of business, time of day, day of the week, and the seasons. “The advantage is that I don’t have to spend a lot of time fiddling with it,” Niels explains. “We rely on the music channel. Once you’ve found a channel that reflects your brand, the rest comes naturally.”

Full control over all locations

Niels owns two businesses, and can operate both of them from the same Tunify account. “We play a different kind of music at The Toasti Club because the concept there is different. We play more jazz there, while I often tend to choose lounge for The Bakery.” Since Niels is not physically at the business himself, Tunify also helps him monitor identity from a distance. “Our employees get to help decide what they want to set up, as long as it fits within the concept. And that’s easy to do with Tunify. It’s super simple with a very user-friendly interface.”

Wondering which mood suits your business or concept?

Do you find it hard to believe that you can prepare an endless stream of music that perfectly matches the identity of your company or concept with just a few clicks? We get that. That’s why we’re offering you a 7-day free trial. Then, if you still have any questions, you can go ahead and contact us.