Sports Technical Coordinator Sophie Van Overschelde explains how she warms up the crowds with music.
Sport Vlaanderen got a clear mission from the Flemish administration: get as many people as possible to do sports. And that is exactly what is going on at the ice skating rink of Sport Vlaanderen Liedekerke. It is the home of X-treme on Ice and several figure skating, speed skating and ice hockey clubs. On top of that, Sport Vlaanderen is hosting public skating sessions and sports days for schools.
“Music simply is part of the experience”, Sophie explains. “But our audience is very diverse, both in terms of age and region. That’s why we used to buy new CD’s regularly. Today, we have all songs at our fingertips thanks to Tunify.”
Kids request, Tunify does the rest
“We have been using Tunify for about a year now”, Sophie continues. “When I first used the player, I created a playlist for toddlers right away. We always start them off with a short dance next to the rink. Next, on the ice, we play kids’ songs. Tunify Orange allowed me to put together the perfect playlist for them.”
“Teenagers love the preconfigured hit lists the most. Which one? That depends on where they are from. School kids in Brussels, for example, are often big fans of rap music. So we get all kinds of rap requests. In Tunify, we simply type in the name of a song, press play and everybody is happy.”