Tunify is the streaming music service for professional users. You’ve surely heard our music already in a super cosy coffee bar or in an original concept store. And we might have made you sweat a little harder during a workout or brought you into a complete zen state of mind at the wellness centre.

The mind behind the music

Tunify Concept

Tunify is a spin-off of the University of Leuven. We have built a unique music platform by combining the insights of experienced music professionals with innovative technology.

Our concept is based on 3 elements that are crucial in music experience: the importance of context, the subjective character of music and the possibility to personalise every music selection.

Tunify Technology

From this concept, we have developed our own algorithms that suggest the right music for every situation based on our own metadata for music and context. To do this, we have identified the objective and subjective characteristics of music and we are working with advanced technologies such as neural networks and machine learning.

With this knowledge we have created advanced APIs based on proprietary software and technology. All the different Tunify products are controlled by this “Tunify Music Engine”.

Tunify Innovation

The Tunify team worked together with the universities of Leuven and Ghent on several large research projects funded by the VLAIO (Flanders Innovation & Entrepreneurship). We collaborated for instance with the research groups Human-Computer Interaction and Experimental Psychology of the University of Leuven and Digital Speech and Signal Processing from Ghent University. As a result of these projects we can now create the right Music Experience based on context and subjective information.

Currently Tunify is collaborating with the research groups Human-Computer Interaction and Declarative Languages and Artificial Intelligence of the University of Leuven on a Music Community project.

Tunify Customers

Tunify customers operate in different communities: Body & Mind, Café & Nightlife, Club & Lounge, Eat & Drink, Fashion & Style, Hotel & Business, Shop & City.

Working at Tunify

Turning your hobby into your profession appeals to the imagination, especially when it comes to music. Who works at Tunify does so with passion. Not only for music, but also for technology and innovation.

Authenticity is important for Tunify. We shape the future of our customers in our own creative way, by working on innovative solutions every day.

In everything we do, we strive for the right level of simplicity. We can not put it into words better than Albert Einstein: "Make things as simple as possible, but not simpler."

Today we have a lot of good ideas to make Tunify even better, but we need more passionate colleagues to help us to make all of these plans come true.

Do you think you can contribute to the success of Tunify? Then be sure to check the Tunify job page!

Management team

Benito founded Tunify together with prof dr ir Erik Duval and is the CEO of Tunify. Benito graduated from the University of Leuven. He holds a Master of Science in Physics with a specialization in acoustics of musical instruments. He also obtained a degree of Master of Science in Electrical Engineering with a specialization in ICT and Business Management.

Stijn joined Tunify as Chief Digital Officer. He is responsible for the development of our digital strategy. His focus is to optimise the customer acquisition funnel for online conversion and scalability. He holds a Master’s degree in Applied Economics from Hasselt University with a specialization in Integrated Entrepreneurship. 

Koen joined Tunify as Chief Technology Officer. He is responsible for maintaining the technical edge of our company. He ensures that our product vision is realised through excellence in execution. Koen graduated as Master in Engineering Technology at UGent, with a specialization in Computer Sciences. He also obtained a degree of Master in Artificial Intelligence at KU Leuven.

Do you want to know more about Tunify?

You can contact us here.