Because of their background in music (they sold records in an earlier life), Melanie and Theo pay a lot of attention to the music in De Knijnspiep. Melanie gives us an example of how they guard their concept with music. “We use music to organise our clients, without them even knowing it,” Melanie starts off. “So we like our customers to be of a certain age. No youth, but a clientele, let’s say, of 35 years old and older. We play both old and new songs, but always within a well defined atmosphere. If some young people know how to appreciate this kind of music, then they are absolutely also welcome of course."
Melanie is one of the Tunify customers that, next to the ready-to-use music channels in Tunify Blue, prefers to work with her own playlists in Tunify Orange. “I always write my own music lists. These lists all have 3 distinct moments in a day: morning, afternoon and evening. The style of music stays the same throughout the day, but the pace goes up. And then there are themes such as Christmas, carnival, summer, etc. that are categories on their own. These are used when the time comes, but the general atmosphere will always stay the same. Sometimes I work for 3 years on a playlist. We do a test run of every new playlist at least 3 times. We then observe what the music does to our visitors. Sometimes they get nervous. Sometimes they start tapping on the bar, which obviously is a good sign. This way we constantly make small adjustments to the playlist and only after these test runs the playlist is fully ready to be used."
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