How to find the perfect summer tunes (part 1)

In the summer, your customers will be going for lazy lunches under a blue sky, meeting up for cocktails or roaming the streets in search of the perfect summer outfit. It's up to you to provide the ideal soundtrack. In this article, Tunify's music experts show you how to get started.

Consider the type of activity

Not all summer activities have the same vibe. Shoppers pausing for a casual drink expect a different atmosphere than people attending a hot Latin Party. So you can already guess that you shouldn't use the same music for different activities. First, think about what you want to achieve. Should the music be low profile to allow conversations? Or do you want people to dance? Maybe you are just looking for that mellow vacation vibe?

Choose between calm, cosy, cheerful or dynamic

Summer music can be divided into four categories: calm, cosy, cheerful and dynamic. Calm summer music is relaxing music with a relatively slow tempo (less than 90 beats per minute). In contrast, cosy music has a pleasant tempo and usually features warm vocals or a groovy rhythm. Cheerful music has a more upbeat tempo. And dynamic music? Well, that's for going all out.

Tunify will get you started: use these categories to further refine your choice. Think about your summer activity and then choose the atmosphere to go with it: calm, cosy, cheerful or dynamic. In this article, we will help you find calm and cosy summer music. Cheerful and dynamic summer music will be discussed in part 2.

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Calm summer music

Does your company offer breakfast in the sun, poolside drinks, wellness treatments or outdoor yoga? Then calm summer music is your best choice. You can find the perfect tunes by searching for genres such as easy lounge, easy jazz, or downbeat. Instrumental music could also work. Or experiment with bossa nova: Brazilian music with influences of samba and jazz. Bossa nova has a warm, sensual and calm sound—perfect for creating a smooth summer vibe.

Cosy summer music

Cosy summer music is what you would expect on a sunny terrace or in a shop where customers are looking for a new summer outfit. It creates a pleasant atmosphere but does not drown out conversations. Cosy music typically has a relaxed tempo (between 90 and 105 beats per minute), a warm singing voice and a groovy rhythm. Look for bolero, rumba, kizomba, easy pop, Latin pop, reggae pop, soul, R&B, Latin jazz or Jamaican chill. So there is a lot of choice. Too much perhaps?

Make it easy for yourself: use a professional music service

If you want to find the perfect summer music for your business without too much effort, we recommend using a professional music service such as Tunify. It takes the hassle out of selecting the right songs since you automatically get the appropriate music based on your preferences. Tunify finds the perfect tunes based on your type of business, and you can further refine the selection by activity, genre, atmosphere, and rhythm. So there's no need to manually create your summer playlist. Tunify gives you complete control over the atmosphere in your business. You can personalize and automate at the same time, giving your own touch to the music in your business. Try Tunify for free for 7 days.

P.S. Stay tuned for more tips

In this article, we talked about calm and cosy summer music for your business. Are you more into cheerful or dynamic music? We'll tell you about that in a second blog. And more good news: we will offer you a free ebook with tips on how to easily choose summer music in Tunify.

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