Why you should care about the music you play in a lingerie store

Choosing and trying on lingerie can be intimidating. As a shop owner, it is essential to make your customers feel at ease. With carefully selected lighting, pleasant decor and a friendly service you can make the atmosphere more welcoming and reassuring. Another powerful instrument to help customers get in the right mood is music, as it directly influences our emotions. Just think about when you put on your favourite song. Doesn’t it immediately lift your spirits?

So which music is suitable for a lingerie store?

The first thing to consider is the effect you are trying to achieve with the music in your lingerie store. With Tunify, our goal is that customers:

• find the atmosphere in the store pleasant and inviting
• take their time to have a look around
• feel comfortable enough to venture into the fitting rooms

The characteristics of a song

One of the most important parameters we use at Tunify is voice. For lingerie stores, we select songs with a more ‘sensual’ vocal tone. A voice has a significant influence on the perception of a song. In this case, sensuality matches the product and the overall atmosphere of the store. We also advise you to pick songs with a calm, cosy and cheerful vibe. This will help to put your visitors at ease. Playing high-paced or aggressive music could have a negative effect on customers and put them off.

Familiar versus unfamiliar music

A last significant factor is the familiarity of the music. In a lingerie store, songs do not have to sound familiar. In this particular setting, the vocal tone and the atmosphere have a more significant impact. Moreover, people surrounded by unfamiliar music are less likely to be aware of the time they spend in a store. This means they take the time to try on different items, which is one of the objectives of this music channel.

Does the music match the lingerie store’s image?

In addition to a sensual voice and a pleasant atmosphere, it is also vital that the music aligns with the store’s image. For example, if your brand is young and active, you could decide to leave out sensual jazz.

A golden tip for any lingerie shop

Are you struggling to find the perfect music for your lingerie store? At Tunify, we have used all our knowledge on this topic to create the Sensual atmosphere channel, which you can find in the Fashion Store category of Tunify Blue. Adapt the mood of the channel to your preferences: from calm and cosy to cheerful. You can also narrow down the preferred style and familiarity of the songs.

This tip is not only valuable for lingerie stores, but for all situations where it is useful to put customers at ease with music. Consider, for example, a petrol station at 3 am or an underground car park. These are other circumstances in which you can increase someone’s comfort level by merely selecting the right music.

For more inspiration on this topic, please read the blog about how Belgian store BO-Té from Zottegem chose the music for their lingerie shop.

Are you also looking to relax your customers with the right music? Then why not try Tunify for free for 7 days?