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Tunify at Brownies&downieS – the right mood for an inclusive lunchroom

You can find the inclusive lunchroom Brownies&downieS in the shadow of the basilica in the heart of Oosterhout (the Netherlands). Managing Director Sjaak Ketelaar takes us behind the scenes and tells us how he uses Tunify to create the perfect mood in his business.

The Brownies&downieS concept

The first Brownies&downieS was founded in 2010 by Thijs Swinkels. That sheltered lunch spot was so successful that more branches were soon added. Eventually, the Dutch catering concept grew into a franchise with as many as 55 branches. The working method is the same everywhere: people with disabilities get an enjoyable and meaningful workday in the catering industry. And customers can go there for daily fresh, homemade brownies, blondies, and high-quality lunch dishes.

Catering with a caring role

Sjaak Ketelaar is managing director of the Oosterhout branch. “I am proud of our inclusiveness and catering professionalism,” he says. “We are like a classic lunchroom but with a sheltered setting,” he says. So, in addition to catering, Brownies&downieS also has a caring role: getting its special colleagues to work as independently as possible so they can strengthen their skills.

Music to boost the mood

Sjaak watches over every aspect of his lunchroom, and thus also the mood. “There should be music in a catering establishment,” he believes. “But you also need to be able to talk to each other clearly. I consciously take that into account. Every so often, I walk around the dining area and check to make sure that the sound and mood are right. And Tunify helps me with that.”

Tunify helps me create a mood that suits our concept without imposing my own tastes on everyone else.

Sjaak from Brownies&downieS

How Tunify helps set the mood

Tunify was already present at Brownies&downieS when Sjaak became the business manager in Oosterhout. “We use Tunify Blue,” he says. That’s the formula for selecting music calendars and mood channels. “We combine the channels Cosy Pop, Bright Pop, and Up Beat. That’s a light, trendy mix of music that everyone seems to enjoy,” explains Sjaak.

Tunify helps me create a general mood that suits our concept without imposing my own tastes on everyone else. It is the first thing we set up and the last thing we switch off at the end of the day.”

 

No high notes or heavy bass

Sound quality is also something that concerns Sjaak. “We have to take into account the acoustics of the building here,” he explains. Brownies&downieS Oosterhout is located in an old biscuit factory. It’s a tall building with wooden ceilings and large, classic window panes. “That’s why I make sure there are not too many high notes or heavy bass in the music.”

 

Are you near Oosterhout, Netherlands? Then be sure to visit Brownies&downieS Oosterhout for their famous high tea or a tasty lunch. And do you also want to effortlessly find the perfect mood for your catering business? Then sign up for a free trial subscription to Tunify now.

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