A life in the pedals
In the Rapha clubhouse in Amsterdam, everything focuses on the bike. There, you can find the perfect cycling clothing for your next race or bike-packing adventure. The clubhouse is also home to a café where you can chat over a steaming cup of coffee. Customers also go out together with the Rapha Cycling Club. So, it’s safe to say that Rapha is a genuine community. The brand, which originated in London, now has 22 clubhouses all over the world. It is a home for anyone who has been bitten by the cycling bug.
Different zones, each with their own sound
Chamiel Van Beek, Manager of Rapha Amsterdam, has long been seeking the right music for his clubhouse. “I had a picture of exactly what I wanted; a sort of Spotify that is legal for businesses that I could combine with our Sonos sound system. I also wanted music that I could play at different locations at the same time because our store is a split level design and there are different zones. In the café, there is a relaxed atmosphere while, on the shopfloor, we need something a bit more upbeat and sporty. With Tunify, I can easily organise everything through my iPad.”
Automatic song choices at the push of a button
“We don’t want music with excessive lyrics or exaggerated beats, as this might put some people off”, adds Chamiel. “Our atmosphere is not overstated but suits our target audience.” That is why Tunify is really handy: Chamiel receives a dynamic playlist automatically on the basis of his unique Music ID. You can curate this yourself on the basis of the available channels. In the shop area, we have a combination of a fashion store with a bit of gym & fitness, and in the café it is more a mix of barista bar and club lounge. In these contexts, I can further refine the selection to a certain genre, such as favourites or chill house and pop.
If you need advice or help to create your Music ID, you can of course leave it to the music experts at Tunify to make the selection.