What music makes a toastie taste even better?

The toastie - a Dutch speciality

At The Tosti Club, there are no limits on the fillings in a toasted sandwich - from sophisticated ingredients like salmon, goat’s cheese or rocket to sweet options such as hazelnut spread, mascarpone or banana. “If it fits between two slices, you can make a toastie out of it,” proprietor Niels jokes. Two thick-cut slices of bread, topped with fresh ingredients and served warm with a crispy crust: it’s the ultimate formula for success. The toaster is nowhere to be seen: real toasties are made on the griddle. With 45 branches, The Tosti Club is an established name in the Netherlands.

Just a few clicks to a music mix that suits the concept

Niels Hoekstra has been the proud franchisee of The Tosti Club in Leeuwarden for three years. The family-friendly downtown eatery is a popular place to relax after shopping or to enjoy a healthy bite with views of the city’s canal. Since this year, Niels has been using Tunify to create an experience that enhances the Tosti Club concept. “I had been looking for a solution for a while when someone pointed out how easy Tunify was to use,” he explains. “I really wanted to try it out. And it certainly was easy. In just a few clicks, I had found music to match the atmosphere. Now, it automatically plays a variety of music that always fits our concept.”

Music to enjoy a toastie in peace

Although The Tosti Club is part of the SPAR group, Niels gets to choose the music for his business. He deliberately chooses upbeat and happy music: a little bit of lounge, interspersed with some jazz. “People come here to enjoy their food in peace,” he says. “That’s why we don’t play loud or intense music. Don’t expect to hear any full-on dance music or belters here.” He also keeps the volume low. “Our customers should be able to talk to each other with ease. The music sets the tone, without being noticeable.”

The convenience of Tunify

Niels uses the music schedules in Tunify to quickly select the right music. These schedules are based on your business type, such as Grand Café or Tearoom Jazz. There are ambiance channels too, such as Volks & Gezellig [Popular & Friendly] or Easy Listening. “We control the music on our iPad, just like that,” says Niels. “The system is convenient and easy to use. Other software still required us to pick and create lists ourselves. Here, it’s just click and play.” Niels also likes the variety: the music selection automatically adapts to the time of day and the seasons. “I like it that lesser-known songs are also featured,” says Niels. “I’m discovering new artists along the way.”

Curious about The Tosti Club’s ambiance and toasties?

Visit Niels at The Tosti Club Leeuwarden: you are welcome all day for breakfast, lunch, or a quick bite. And would you like to create, just like Niels, the perfect musical experience in your business without much effort? If yes, set up a trial subscription with Tunify. Try all the functionalities for free for 7 days.