How to play songs that suit your business?

Playing customer-oriented music has many benefits, as you can read in this article about how to sell more through music. Are you wondering how you can apply that knowledge to your own business? These 3 tips and tools from our music experts will help you get started.

Tip 1: Choose music for your business, not for yourself

Always choose music with your business in mind. That sounds logical, doesn't it? Still, the most common mistake is to play songs based on one's own musical preferences. And that's not always a good idea. The music you play must support the concept of your business so that the atmosphere reflects the qualities you want to be associated with.

For example: If your clothing store is aimed at men who like modern business outfits, you might want to replace your favourite R&B hits with funky grooves or cosy jazz. Businessmen shopping for the perfect blazer don't necessarily share your love for hip-hop. By sending more neutral music like jazz through the speakers, you create an accessible and relaxed atmosphere. This means that customers are inclined to stay longer and buy more.

Tunify Tip: In Tunify Green, you will find music playlists pre-scheduled on a calendar, completely tailored to your business. Select your type of business, and you will immediately receive a music selection for a whole week.

Tip 2: Make sure the music fits the situation

Not just your concept but also the situation and environment determine which music is suitable for your business. Profits improve when everything makes sense together: the interior, the type of customers, the atmosphere and the music. As you cannot control the ever-changing circumstances, you have to be able to respond to them with your music.

For example: When the first sunny days arrive, you can continue that cheerful spring feeling indoors with some happy salsa or laid-back reggae music. Do young people come to your shop on Wednesday afternoons? Then you might want to play some more pop music around that time. However, always make sure that you stay true to your brand identity.

Tunify Tip: In Tunify Blue, you will find mood channels for various activities, from a cosy Sunday breakfast to a good workout. You can then further specify your intended audience by selecting contemporary or older music.

(read further below this image)

Tip 3: Consider the mood of the songs

Music immediately evokes a certain mood, which results from different characteristics coming together: the tempo, the vocals, the key, the rhythm and so on. Although a mood is subjective and personal, you can steer feelings in a specific direction with the right music.

For example, Norah Jones' slow jazz has the relaxing effect of a warm bath. Music with a higher tempo instantly lifts your spirits, and sensual singing voices create a romantic atmosphere.

Tunify Tip: Does a particular song feel perfect for your business? Then you can quickly find similar tracks with the intelligent search functions in Tunify Orange.

By now, you get it: there is no fixed formula to find the perfect music for every situation. But it is essential to be aware of the music you are playing and its effect on customers. Simply switching on the radio is not a good idea because then you have no control over the atmosphere you create in your business.

Productivity tip: Use a professional music service

To save you some valuable time, professional music services such as Tunify allow you to select appropriate playlists quickly with clear descriptions such as Barista Bar, Fashion Store or Quality Food. So you don't need to have extensive knowledge about music or spend a lot of time selecting the right songs. Tunify also offers many personalization options that allow you to give a personal touch to the music you play. You can fine-tune the selection based on atmosphere, style, rhythm or date, and test what works well for your business.